![]() This approach may be suiting ZeptoLab well as the company continues building the Cut the Rope brand, with Lyalin admitting that "if we'd listened to everything we had been told by a lot of different people, we'd be a very different company by now". Lyalin has been friendly both times I've met him, but he's also plain-speaking – unafraid to challenge the assumptions behind a poorly thought-out question, or criticise an industry trend he disagrees with. In this market, you can build a very big mobile game, but building a bigger brand requires enormous effort." "For Om Nom Stories, we have tens of millions of people watching, together with the hundreds of millions of people who download our games. "In Time Travel, the story is going to become a little bit more apparent, although we're not in a hurry to tell this," says Lyalin. That has meant a subtle shift towards creating more of a backstory for Om Nom, through the games, the YouTube videos and through a Cut the Rope comic, which is also available digitally. "We've found the new way: on mobile devices, wait until you can capture people's attention in a big way, and then think about how you deliver content." "We firmly believe that the new way to deliver brands that people recognise in the future will not necessarily be through big movies or TV series," says Lyalin. Tweaks include two monsters to feed on every level rather than one, while players can also watch animated Om Nom Stories cartoons, drawn from ZeptoLab's YouTube channel (70m views and counting). ![]() Cut the Rope: Time Travel is available on iOS and Android, and offers a similar physics-puzzles formula to its predecessors as its hero Om Nom goes back in time to meet his ancestors. The latest game in the series should fuel more growth. Moreover, this Android version is completely free, so there is no excuse for not adding it to your collection.For comparison, Angry Birds is now past 1.7bn downloads and ended 2012 with 263m monthly active players, while Outfit7's Talking Friends apps have reached 800m downloads and 170m monthly active users, although they're more virtual pets than games.Ĭut the Rope hasn't quite reached those levels, but it's on the way: since October 2012 when Lyalin spoke at the MIPCOM conference in Cannes, Cut the Rope has added 50m downloads and 10m active players. In fact, some of the animations are even more caringly realized, resulting in visuals that are just as sweet as the candy Om Nom is gobbling up.Ĭut the Rope: Time Travel is a fun and original puzzle game that has been perfectly optimized for touch screen terminals. Graphically, Cut the Rope: Time Travel maintains the same high level as its predecessor. Each period, of course, has its own unique characteristics. In addition to the new puzzles, which now involve a series of new elements such as helices, chains, bombs and portals Cut the Rope: Time Travel also allows players to visit six new, fun historical periods: the Renaissance, the Middle Ages, the pirates era, ancient Egypt, ancient Greece, and the Stone Age. However, this time, thanks to the introduction of time travel, the task becomes a more complicated and the puzzles even more fun. ![]() The gameplay in this new version is virtually identical to the original, and your mission is still to get the three candies that appear in each level into Om Nom's mouth. Cut the Rope: Time Travel is the sequel to Cut the Rope, a game in which you guided the friendly Om Nom through a series of levels where the sole purpose was to shovel as many candies into his mouth as possible. ![]()
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